Toolkit for Black Communities
About the COVID-19 Vaccine Initiative
The Ad Council and the COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.

Toolkit for Black Communities
The Ad Council and the COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.
The Ad Council has created several toolkits to help answer Americans' questions about COVID-19 vaccines. These include toolkits for the Black and Hispanic communities who have been hardest hit by the pandemic. We also have toolkits for public health organizations, faith communities, and corporations/employers.
Community Education Toolkit
This toolkit contains tips, tools, and insights to help the public health sector build confidence among the American public.
Toolkit for Hispanic Communities
This toolkit is designed to help organizations educate Hispanic communities about the COVID-19 vaccines.
Toolkit for Faith Communities
These toolkits are for faith organizations and leaders to find tailored materials for their congregants and networks in the Black and Hispanic communities.
Business Community Toolkit - Health Action Alliance
Health Action Alliance provides research-based materials and resources to help businesses educate about vaccines and make it easier for employees and workers to get vaccinated when it's their turn.
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important social causes. The Ad Council has created many of the most iconic campaigns in advertising history including Friends Don't Let Friends Drive Drunk, Smokey Bear, and Love Has No Labels.
COVID Collaborative is a national assembly that has brought together leading experts and institutions across health, education, and the economy to turn the tide on the pandemic by supporting state and local officials.
Getting informed about COVID-19 vaccines is an important step to help us stop this pandemic. Here are some of the most frequently asked questions to keep your partners and stakeholders informed. These questions have reviewed by the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services.
Our insights and recommendations come from the following sources: