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Black Community Education Toolkit

COVID-19 Vaccine Education Initiative

We know that many Black families and individuals have concerns and questions. And that's okay. We're here to make it easy to educate your community members about COVID-19 vaccines.

How to use this toolkit

If you are building your own creative campaign, you can review our latest audience insights and adapt our messaging guidelines to create motivating messaging and creative for Black Americans.

If you are looking for existing assets to use in your campaign, check out our shareable videos, social graphics, email templates, and PSAs. All assets are free for use.

Faith organizations can find tailored materials for their congregants and networks in our toolkit for Black Faith Communities.

View our Black Faith Toolkit
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Create the right message

Find message guidelines and audience insights to help inform your own communications strategy.

Share our resources

Find free social media graphics, videos, email templates, customizable materials, PSA assets, and more to download and share.

Join us for events specifically developed for Black communities on vaccine education with leading experts. Share the information with your members and partners via email and social.

All materials were created based on extensive research with Black Americans and in collaboration with people who self-identify as members of these key communities.